Retail Research

Harris Interactive’s Retail Research Practice provides clients with the knowledge they need to develop creative solutions to their business opportunities. We do this through our:

• Combined expertise in consumer decision making and consumer behavior
• Superior research designs, analysis, and consultative services
• Timely, cost-effective quality information
• Extensive knowledge of the retail industry (your customers and your competition)

Knowing the Retail Customer

We recognize that the retail industry is in a period of significant flux and change.

• Channels merge and expand as consumers zigzag between retail stores, the Internet, catalogs, and home shopping television channels.
• Consumers are more time sensitive, more demanding, and more price sensitive.
• Retailers continue to consolidate, creating larger, more powerful, but possibly less “nimble” competitors.
• Retail space per capita continues to grow while retail sales per square foot decline.

  With all of this change, savvy consumers demand more service and experiences from retailers, who in turn are constantly looking for new ways to add value and create more differentiated experiences.

In addition, other entertainment opportunities compete with the retail dollar, and changing social dynamics can quickly impact consumer habits.

Competitive Edge in the Retail Industry

At Harris Interactive, we provide actionable insights that will give you a competitive edge in this highly dynamic retail marketplace. A successful retailer needs to:

• Leverage brand image – stand out from the crowd
• Increase loyalty – prevent competitive “bleed”
• Increase share of wallet – get current customers to purchase more of their needs from a single store

We have conducted studies on numerous facets of the retail industry including brand strategy, advertising and promotion effectiveness, awareness and usage, and customer loyalty. We do this through our:

• Internet-enabled tools which allow us to reach your retail customers and those who shop the competition in a cost-effective manner.
• Consultative approach to research which provides our clients with far more than “just the facts”; we share our knowledge of your industry and maximize the impact of your research dollars.
• Deep bench strength that enables us to design custom studies incorporating a wide range of analyses, including:
  • Attitude and Usage
  • Communications/Advertising
  • Market Segmentation
  • Brand Assessment
  • Brand Positioning/Re-positioning
  • Competitive Landscape
  • Screening Studies
  • Values-based Research

Largest Online Panel

Harris Interactive’s multimillion member online panel is among the largest in the industry representing the full range of U.S. shoppers. In addition, we pre-screen panel members for recency and frequency of shopping at a wide range of retail categories/retailers, which allows us to efficiently and effectively target both your customers and your competitor’s customers.

Areas of Expertise

The areas in which we can provide expert assistance include:

• Brand Profiling and Tracking
• Customer Satisfaction, Loyalty, and Retention Studies
• Assortment and Shelf Impact Testing
• Promotional Impact Analysis
• Strategic Market Analysis (Positioning, Brand Equity, Segmentation)

Contact Us

For more details on retail research contact us at info@harrisinteractive.com or call 877.919.4765.