What is an Omnibus?

Omnibus means a research study has a multiclient base. In other words, rather than having to purchase an entire custom survey yourself to ask just a few questions, your questions can be fielded with those of other clients in the same survey instrument. Clients have the flexibility to purchase a single question or as many questions as they would like.

About the Survey

Harris Poll QuickQuery omnibus surveys are administered online, allowing you to ask questions and get accurate, projectable answers from 2,000 U.S. adult respondents nationwide. Essentially, QuickQuery provides clients with reliable research data within just a few days. QuickQuery surveys generally field 2-5 times each week (whenever we have enough questions to field), so you’re never waiting long to get into a survey.

You can ask just one question or as many as 30 questions on a single survey. QuickQuery surveys have full functionality. We can handle complex skip patterns, randomization, grids, scales, multi-punch and single-punch formats, etc. You can ask open-end questions, too – however there may be an additional cost and extra turnaround time. And, since QuickQuery surveys are fielded online, you can incorporate still graphics and images into your survey to help illustrate concepts, products and ideas.

Questionnaire Design Help

Each QuickQuery consultant is an experienced researcher who’s trained and ready to help with survey design issues. Consultants can work from a complete set of questions that you’ve designed, or can work with you to develop a questionnaire that matches your research objectives and budget.

Uses for QuickQuery include the following:

• Incidence testing
• Label testing
• Name tests
• Tracking studies
• Evaluating product ideas
• Evaluating purchase intent
• Concept screening
• Awareness and usage studies
• Public opinion issues (e.g., healthcare)
• Logo evaluations
• Testing positioning statements
• And much more…

Representative Results

QuickQuery results are representative of the U.S. adult population. Results can be weighted to the U.S. general adult population or to the U.S. online adult population, whichever is appropriate for a given survey. Other weighting schemes are available.

Sample Size

The large sample size of 2,000 enables clients to segment data more deeply. And, this larger sample size provides better reporting for lower incidence target populations than that of a smaller sample (most omnibus studies offer a sample size of only 1,000). If the relevant population for a particular set of questions is smaller than the total U.S. adult population, the number of relevant responses will depend on the incidence of the relevant group within the U.S. adult population as a whole. For example, a nationally-distributed population segment that makes up 50% of U.S. adults would get you 1,000 respondents.

Please note, however, that QuickQuery is a national sample. While some regionalization may be possible, it is not well-suited for narrowly defined populations or regions that make up less than 15% of the population.

QuickQuery sample comes from Harris Interactive’s multimillion member cooperative respondent database. The outgoing sample is stratified by age, gender and region.

Standard Deliverables

Once the surveys are completed the results are set up as data tables in a Microsoft^® Word format, one question per page. Responses are shown down the side and demographic groups are displayed across the top. The tables will include answers to your questions across 40+ standard demographic subgroups, based on the following:

• Age within gender
• Household size
• Marital status
• Region
• Income
• Age and presence of children
• Employment status
• Education

View a sample of the standard QuickQuery data table format, complete with two full pages of demographic subgroups.

Customized banners can be included for an additional cost. Other deliverables are available for all QuickQuery surveys by request, but usually require additional time to produce and come at additional cost. These include:

• Executive summary (a simple, 2-3 page document, in Microsoft^® Word format, with 1-2 embedded charts, as needed, along with a summary of key findings from the research)
• Data files (e.g., SPSS, ascii, etc.)

Typically, all deliverables are provided via email.

Cost

QuickQuery is priced on a per-question basis, and costs vary depending on question type:

• $1,100 for multiple choice and open ended questions
• $1,600+ for grid-type questions
• $1.00 per coded response
• $100 per custom banner point

How to Get Started

1. Notify us of your interest and timing needs by email at info@harrisinteractive.com or by contacting a member of the QuickQuery practice directly:
   • Stacey Eliav at 212.539.9527
   • Maria Yarolin at 212.539.9738
   • Viviana Valle at 212.539.9784
   • Joanna Allenza at 585.214.7225
   • Michelle Melamud at 212.539.9517
2. Send us a rough draft of your questions.
3. We will send you a price quote and provide you with general recommendations.
4. Once the quote is approved we will send you a one-page contract, consult with you and make formal recommendations on your survey.
5. Upon your approval the survey will then be fielded.