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Public Relations Research

Harris Interactive has a long history of providing custom research to public relations and communications firms.

We have a dedicated team to help you:

• Build awareness among your clients target audience through newsworthy research
• Provide useful information to policy makers in the public and private sectors
• Identify, define, and quantify important issues to showcase your clients’ leadership
• Define (or redefine) your clients’ goals and provide valuable competitive information
• Evaluate the impact and effectiveness of your clients’ communications programs

The Harris Poll^® Heritage—Make It Work For You

Reliable data are a powerful tool for public relations and communications companies. And key messages are stronger when a well-known and trusted firm supplies that data.

Proof that the media has longstanding trust with Harris Interactive:

• The Harris Poll, published weekly in over 200 newspapers, has been distributed over the national wires and to global contacts for 40 years.
• The Wall Street Journal Online/Harris Interactive Health-Care Poll is an exclusive poll that is published in the award-winning Health Industry Edition of The Wall Street Journal Online.
• Time/CNN Poll, conducted by Harris Interactive, supports Time news stories and appears regularly on CNN.
• Harris Interactive Annual RQ^SM a corporate reputation report, among other reputation studies, published in The Wall Street Journal.
• USA Today/Harris Interactive AdTrack data has appeared weekly for more than 5 years, measuring over 400 advertising campaigns.
• Businessweek/Harris Poll, running since 1982, focuses on business and economic issues.

Our Reliable and Comprehensive Service Offerings

Harris Interactive’s experienced researchers and analysts, can conduct smaller, quicker studies as well as larger, more complex projects.

We offer:

• The experience and expertise of our renowned research and consulting staff to ensure premier quality throughout the process.
• Flexibility and advice to customize the research to best meet your clients’ needs.
• A full range of services including questionnaire development, sample design, fieldwork, data processing, consultative analysis and report writing
• Wide ranging fieldwork including omnibus services, telephone and online custom studies, and qualitative research.
• Assistance with press conferences, media tours, and meetings.

Contact Us

For more details on public relations research contact us at info@harrisinteractive.com or call 877.919.4765.