Client Services > Oil & Gas
Oil & Gas Research
Harris Interactive’s global Oil & Gas Research Practice provides
valuable insights into upstream and downstream oil and gas production, retail
and distribution. Through its unique B2B and B2C research capabilities,
Harris Interactive can access key industry groups and deliver in-depth consumer
market intelligence through its multimillion members Harris Poll Online,
believed to be the world’s largest consumer panel.
Over the past several years, Harris Interactive has provided over one million
completed surveys in the oil and gas industry and several million completed
surveys in the automotive and transportation industries.
Oil & Gas Industry Expertise
Harris Interactive’s global oil and gas research expertise includes:
- Retail Gas, Lubricants and Car Care
- Branded Credit Card and Financial Services
- Customer Loyalty and Satisfaction Program Effectiveness
- Concept Testing and New Product Development
- Shelf-Impact Product Packaging
- Market Segmentation and Potential
- Product Pricing
- Advertising Awareness, Testing, Tracking and Effectiveness
- Brand Strategy
- Corporate Reputation
Actionable Oil & Gas Market Intelligence Through Consumer Connectivity
What differentiates Harris Interactive from other research suppliers?
- In-depth global and regional oil and gas industry knowledge
- Rapid industry consumer and B2B research capabilities
- Experience in migrating phone and mail tracking studies to Internet
methodologies
- In-house marketing sciences and advanced analytics experts
- Knowledge of key market drivers and extensive industry knowledgebase
Exclusive Omnibus Studies
Harris Interactive also provides access to hard-to-reach audiences through
its proprietary omnibus studies, including:
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