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Multiclient Products
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In addition to custom research, we offer multiclient products—specialized
studies that are available immediately or, in some cases, within a very short
time period. These studies span a variety of issues and industries and allow our
clients to obtain fast, business-critical information at a lower cost.
Annual RQ
The Annual RQ is an assessment tool that captures perceptions of corporate
reputations across industries, among multiple audiences, and is adaptable to
countries outside the United States. The Annual RQ provides information critical
to the strategic decisions that companies make every day.
AutoTECHCAST
The AutoTECHCAST study provides OEM vehicle manufacturers and Tier 1-2-3
suppliers with in-depth U.S. consumer research on over 60 advanced automotive
technologies.
AutoYOUTH
AutoYOUTH is a bi-annual automotive study utilized to collect and analyze
feedback from various youth groups concerning brand preference formation, early
vehicle purchase influences and new vehicle purchase intention by segment and
brand.
Business
School Survey
Since 2001, The Wall Street Journal and Harris Interactive have been
tracking the opinions and experiences of corporate recruiters. The business
school survey is the only available benchmarking study that assists business
schools in understanding recruiters’ needs and improving their relationships
with them.
EquiTrend
EquiTrend is a brand equity tracking system that measures
the brand equity of over 1,000 brands twice a year. It is the most accurate
brand equity measurement tool in the world, conducting over 25,000 interviews in
each wave.
Strategic
Health Perspectives
Strategic Health Perspectives can help you to identify and understand current
issues and emerging trends within the healthcare marketplace because it is
constantly monitoring the marketplace dynamics among key industry stakeholders,
including policy makers, physicians, managed care companies, employers, and
consumers.
YouthPulse
If you're marketing to kids and teens, you need to understand how they
embrace media and brands, where they spend their money or exert their influence,
and how they react to advertising. Harris Interactive YouthPulse brings you the
world’s most definitive survey of today’s online youth, their behaviors and
attitudes, to help your business reach the fastest growing market segment in
history.
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