Customer commitment has both emotional and rational dimensions, and is the result of meeting multiple and often targeted customer expectations on a consistent basis. The Harris Interactive Commitment Model is a unique and quantifiable framework that can help your enterprise understand and measure the drivers of customer loyalty, including the emotional and rational aspects of customer commitment.

The Value of Commitment

It’s simple, really: Customer relationships have similarities with human relationships.

Committed: The ultimate goal. The combination of emotional and rational connections.

Romantic: Emotional connection without rational connection.

Contractual: A rational connection exists but the emotional connection is missing.

Acquaintance: Little or no connection, neither rational or emotional.

You can migrate many of your customers to the level of commitment once you understand where they are and the drivers to get them where you want them to be. We can help.

Contact Us

To learn more about loyalty research and our portfolio of solutions, contact us at info@harrisinteractive.com or call 877.919.4765.