It is estimated that the majority of companies lose between 10% to 40% of their customers every year. Other calculations show that the average company loses half of its customer base over a 5-year period.

Identifying lost customers and winning them back has remained a heavy challenge for companies across industries. Today, it has taken on more urgency. The Web and its information-filled networks enable a growing number of customers to come and go virtually at will – free to choose where (and where not) to shop – in less time, with less effort, but with more confidence. These and other dynamics – including, for some industries, deregulation and globalization – have placed additional burdens on organizations looking to attract and keep loyal, committed customers.

Harris Interactive’s Churn Management and Winback solution uses qualitative and quantitative research to help your business:

• Find out which customers are leaving and why.
• Target the right customers for retention and winback.
• Develop proactive strategies to prevent churn.

Using this information, your company can build a preemptive, actionable strategy for attracting and keeping good customers, and enhancing the customer experience at every touchpoint.

Contact Us

To learn more about loyalty research and our portfolio of solutions, contact us at info@harrisinteractive.com or call 877.919.4765.