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Services
Communication Strategy Development
Improve the effectiveness of your promotional and public information campaigns,
by understanding the decision-making process and motivations of your target
audience. Improve advertising, public service announcements, speeches,
brochures, website content, and other communications. Make sure your internal
and external communications send a consistent, coordinated message.
Advertising Development and Assessment
Fine-tune your message and save money by pre-testing proposed executions.
Develop and evaluate message concepts; select best spokespersons; guide
selection of media vehicles and level of exposure. Make sure creative executions
follow the chosen strategy. We work closely with your and your advertising
agency or PR firm.
Image and Reputation
Identify and measure your organization's perceptual equities (perceived
strengths) and disequities (perceived weaknesses), to give direction to image
enhancement activities and communications.
Branding and Positioning
Raise the profile of your agency and its products and services in the government
and consumer marketplace by establishing a credible, recognizable brand
presence. Hone your positioning statement. Test and refine the visual elements
of your branding and positioning.
Employee Alignment and Motivation
Measure employee understanding of organization goals, employee satisfaction, and
employee commitment. Then use those results to improve internal communication in
order to align employees with the vision of the organization and motivate them
to give their best efforts.
Operational Process Improvement
Gather invaluable insights from employees, managers, and patrons about how to
improve quality, increase productivity, and promote teamwork. Research can
identify internal and external roadblocks to improvement and point out what must
be done to overcome them.
New Products and Services
Research can help with every stage in the process, from concept development
(customer needs assessment, brainstorming, concept evaluation), to product
development (features, naming, packaging, pricing), to new product introduction
(market segmentation, marketing strategy, promotion, communication strategy,
advertising messages).
Evaluate Proposed Policy Changes
By assessing key stakeholder reaction before you act. Explore the attitudes of
elite audiences (business executives, Congressional members, opinion leaders,
and media).
Crisis Management
Weather the storm of crisis or controversy by using quick brushfire surveys to
develop response strategies. Gauge the effect of possible actions and
communications.
Marketing Research
Use research to guide branding and positioning efforts. Use segmentation and
geo-demographic profiling to more effectively target marketing efforts; optimize
pricing and features to maximize demand and increase sales.
Patron/Customer Satisfaction
Identify the needs and wants of patrons and customers, to determine needed
product and service improvements. Measure progress in quality improvement
through customer satisfaction tracking studies over time.
Strategic Planning
Use our electronic brainstorming and collaboration tool with key agency
decision-makers to solve problems, prioritize, build consensus, and develop
action plans.
Website Development and Assessment
Get reactions from prospective users to your proposed website content, design,
features, and ease of use. Through our online research division, we do
everything from simple on-site feedback surveys, to in-person usability testing.
We also consult with organizations on effective online branding and positioning.
ecommerce, and related issues.
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