Harris Interactive’s Financial Services Research Practice combines expertise in finance with our 45-year heritage in market research, to provide leading companies in the financial services industry with the critical knowledge they need to make sound, strategic business decisions.

Custom Global Research Solutions

Building a brand in a crowded, competitive environment can be difficult. You need to clearly define your target audiences and determine the right messages and service offerings to reach them. You want assurance that your customer service strategies are as effective as they can be. And offering the right products at the right time is crucial to your success.

Harris Interactive provides actionable insights to give you the competitive edge you need in today's marketplace. Our proprietary products and professional custom research services give you an array of options to choose from so you can tackle and achieve your business objectives.

We focus on three particular sectors:

• Banking and Payment Systems
• Insurance
• Investments and Securities

We have a special emphasis on the trends impacting the financial services industry, such as:

• Retirement and other implications of the aging population
• Identity theft
• Convergence of products and services in the financial services industry
• The increasing importance of a global perspective and offer for financial services companies
• The role of intermediaries such as financial advisors, brokers and agents

Experts in Reaching Your Key Audiences

Our group specializes in reaching the hard-to-reach audiences that are crucial to the business of most financial services firms:

• Affluent and High-Net-Worth-Individuals: We believe we have the largest online panel of affluent investors which makes for a very cost-efficient method of surveying this audience. The affluent panel starts with $100 thousand in investable assets, and reaches over $10 million.
• CFOs and other Decision-Makers regarding company usage of Financial Services Firms
• Benefits Administrators
• Small Business Owners
• Financial Advisors/Planners
• C-Suite and other Senior Executives
• Our Clients’ Customers
• Household Financial Decision-Makers

Multiple Challenges Need Multiple Options

We understand your markets, your activities, and your challenges. Most importantly, we understand your customers and prospects, and we help you to do the same. With our multimillion member online panel, full service call centers, and our professional staff of dedicated research scientists, analysts and moderators, we help you create and implement the best research strategy, and to translate research results into the ability to make sound business decisions with confidence.

Our experienced research professionals act as strategic partners to their clients in initiatives related to:

• Brand and Strategy
• New Product Development
• Reputation and Corporate Image
• Marketing Communications
• Loyalty
• Customer Relationship Management
• Quantitative and Qualitative Research
• Surveys for Public Release
• International Research

Contact Us

For more details on financial services research contact us at info@harrisinteractive.com or call 877.919.4765.