Financial Times/Harris Poll Shows Familiarity of the Concept
of Private Equity is Low Among Adults in Five EU Countries and in the U.S.
LONDON and ROCHESTER, N.Y. – April 23, 2007 – Results from the latest
Financial Times/Harris Poll, conducted among adults in five European countries
and in the United States, indicate that only very small percentages of the
population in each country are familiar with the concept of ‘private equity’.
Familiarity with private equity ranges from 16 percent in Italy to only seven
percent in Germany. Majorities in almost all of the countries surveyed, with the
exception of Italy (49%) state they are ‘not at all familiar’ with private
equity.
The study found that, among those who are familiar with private equity,
attitudes about private equity are fairly consistent, though more positive in
Spain. For example, a majority in Spain feel that the industry creates more jobs
than it destroys (51% versus 20%). Conversely, the perception in France
(37%) and Germany (40%) is that the private equity industry is perceived as
destroying more jobs than it creates.
On one point there is a near consensus among the countries, with the
exception of the US: at least eight out of every 10 adults familiar with private
equity in each country agree that there should be greater transparency from the
private equity industry sector relating to performance and the companies owned.
In the U.S., however, a smaller proportion of those familiar say there should be
greater transparency, with just over one in five saying ‘no’ and another one
in five are ‘not sure’.
Lack of public knowledge of private equity is underlined by the fact that the
bulk of adults are unable to name any private equity firms when asked
unprompted. Italian (9%) and French (17%) adults who are aware of private equity
are less likely to be able to name a company, whilst German (36%) and British
(32%) adults are more likely to be able to do so. 24 percent of Germans say they
cannot name a firm— which is the lowest proportion saying that among the six
countries surveyed.
Substantial majorities of those familiar with private equity in Spain (68%)
and in France (66%) feel debt financing as a method of obtaining additional
funds to finance operations poses a ‘moderate’ or ‘major’ risk to the
wider community in their countries. This contrasts with adults in Great Britain
(44%) and the U.S. (45%) who feel that this presents a ‘small’ or ‘no’
risk to the wider community.
On the subject of pensions there are big differences among the countries.
Majorities of those aware of private equity in three countries say they have a
pension: fully 70 percent of adults in Great Britain, 56 percent in Germany and
51 percent in Spain have or believe they have a pension, whilst majorities of
adults in the other three countries, France (57%), the U.S. (57%) and Italy
(68%), say they do not have a pension. Of those who have a pension, apart from
adults in Spain (48%) who state that their fund invests in private equity, most
people with pensions are either unsure as to whether their funds invest in
private equity or not, or they believe they do not.
TABLE 1
FAMILIARITY WITH
PRIVATE EQUITY INDUSTRY
Q1600_1 "We are now going to ask you a few questions
about the private equity industry. How familiar are you with private
equity?"
Base: All adults in five EU countries and the U.S.
|
|
Great Britain |
France |
Italy |
Spain |
Germany |
United States |
|
% |
% |
% |
% |
% |
% |
|
Unweighted Base |
1,146 |
1,114 |
1,068 |
1,075 |
1,123 |
1,061 |
|
|
|
|
|
|
|
|
|
Extremely familiar |
1 |
* |
1 |
1 |
* |
2 |
|
Very familiar |
1 |
2 |
3 |
2 |
1 |
2 |
|
Familiar |
7 |
11 |
12 |
10 |
6 |
6 |
|
Somewhat familiar |
22 |
22 |
35 |
34 |
16 |
20 |
|
Not at all familiar |
69 |
64 |
49 |
53 |
76 |
70 |
Note: Percentages may not add up exactly to 100% due to rounding.
*Less Than 0.5%
TABLE 2
IMPACT OF PRIVATE EQUITY INDUSTRY
Q1605_1 "Given what you know about private equity, do you
see the involvement of private equity having a positive or negative impact on
your country?"
Base: Adults in five EU countries and the U.S. familiar with private equity
|
|
Great Britain |
France |
Italy |
Spain |
Germany |
United States |
|
% |
% |
% |
% |
% |
% |
|
Unweighted Base |
105 |
205 |
204 |
164 |
116 |
98 |
|
|
|
|
|
|
|
|
|
Positive |
40 |
42 |
44 |
59 |
41 |
39 |
|
Neither Positive nor Negative |
22 |
20 |
28 |
23 |
30 |
33 |
|
Negative |
28 |
21 |
18 |
8 |
29 |
15 |
|
Not Sure |
11 |
18 |
9 |
10 |
* |
13 |
Note: Percentages may not add up exactly to 100% due to rounding.
*Less Than 0.5%
TABLE 3
IMPACT OF PRIVATE EQUITY INDUSTRY ON JOB CREATION
Q1610_1 "Do you think private equity creates more jobs or
destroys more jobs in your country?"
Base: Adults in five EU countries and the U.S. familiar with private equity
|
|
Great Britain |
France |
Italy |
Spain |
Germany |
United States |
|
% |
% |
% |
% |
% |
% |
|
Unweighted Base |
105 |
205 |
204 |
164 |
116 |
98 |
|
|
|
|
|
|
|
|
|
Creates |
25 |
34 |
28 |
51 |
33 |
35 |
|
Has no impact |
23 |
16 |
23 |
19 |
20 |
27 |
|
Destroys |
33 |
37 |
32 |
20 |
40 |
29 |
|
Not sure |
19 |
13 |
16 |
10 |
7 |
9 |
Note: Percentages may not add up exactly to 100% due to rounding.
*Less Than 0.5%
TABLE 4
IMPACT OF PRIVATE EQUITY INDUSTRY ON JOB CREATION
Q1615_1 "Is private equity doing enough to address
concerns about it?"
Base: Adults familiar with private equity who answered ‘negative’ from
Q1605 or Q1610
|
|
Great Britain |
France |
Italy |
Spain |
Germany |
United States |
|
% |
% |
% |
% |
% |
% |
|
Unweighted Base |
41 |
79 |
65 |
32 |
48 |
27 |
|
|
|
|
|
|
|
|
|
Yes |
2 |
6 |
6 |
1 |
2 |
4 |
|
No |
89 |
87 |
53 |
78 |
89 |
66 |
|
Not Sure |
9 |
7 |
41 |
21 |
9 |
29 |
Note: Percentages may not add up exactly to 100% due to rounding.
Low base sizes: Results in this table should only be viewed directionally.
TABLE 5
WORDS THAT APPLY TO PRIVATE EQUITY INDUSTRY
Q1620_1 "Which of the following words do you think apply
to the private equity industry?"
Base: Adults in five EU countries and the U.S. familiar with private equity
|
|
Great Britain |
France |
Italy |
Spain |
Germany |
United States |
|
% |
% |
% |
% |
% |
% |
|
Unweighted Base |
105 |
205 |
204 |
164 |
116 |
98 |
|
|
|
|
|
|
|
|
|
Highly profitable |
45 |
35 |
29 |
27 |
53 |
41 |
|
Efficient |
39 |
29 |
30 |
37 |
52 |
37 |
|
Clever |
36 |
32 |
27 |
49 |
36 |
32 |
|
Company-saving |
24 |
35 |
32 |
40 |
34 |
35 |
|
Asset-stripping |
57 |
26 |
31 |
9 |
46 |
34 |
|
Job-cutters |
44 |
35 |
23 |
19 |
32 |
36 |
|
Brave |
20 |
20 |
27 |
30 |
33 |
17 |
|
Reckless |
17 |
27 |
7 |
7 |
47 |
20 |
|
Company-destroying |
19 |
20 |
12 |
7 |
28 |
24 |
|
Secretive |
30 |
12 |
5 |
6 |
18 |
33 |
|
Other |
3 |
8 |
6 |
9 |
5 |
2 |
|
Not Sure |
10 |
12 |
17 |
10 |
5 |
10 |
Note: Multiple-response question
TABLE 6
TRANSPARENCY OF PRIVATE EQUITY SECTOR
Q1625_1 "Should the private equity sector be made to be
more transparent about its performance and that of the companies it owns?"
Base: Adults in five EU countries and the U.S. familiar with private equity
|
|
Great Britain |
France |
Italy |
Spain |
Germany |
United States |
|
% |
% |
% |
% |
% |
% |
|
Unweighted Base |
105 |
205 |
204 |
164 |
116 |
98 |
|
|
|
|
|
|
|
|
|
Yes |
82 |
80 |
84 |
84 |
84 |
57 |
|
No |
4 |
10 |
6 |
9 |
6 |
22 |
|
Not Sure |
15 |
10 |
10 |
7 |
11 |
21 |
Note: Percentages may not add up exactly to 100% due to rounding.
TABLE 7
NAMES OF PRIVATE EQUITY FIRMS
Q1626_1 "Can you name any private equity firms?"
Base: Adults in five EU countries and the U.S. familiar with private equity
|
|
Great Britain |
France |
Italy |
Spain |
Germany |
United States |
|
% |
% |
% |
% |
% |
% |
|
Unweighted Base |
105 |
205 |
204 |
164 |
116 |
98 |
|
|
|
|
|
|
|
|
|
Yes |
32 |
17 |
9 |
27 |
36 |
27 |
|
No |
54 |
66 |
60 |
42 |
34 |
59 |
|
Not Sure |
15 |
17 |
30 |
31 |
29 |
14 |
Note: Percentages may not add up exactly to 100% due to rounding.
TABLE 8
PERCEIVED RISK OF PRIVATE EQUITY DEBT FINANCING
Q1635_1 "Private equity firms sometimes finance their
operations by borrowing money and going into debt.
To what extent do you think this presents a risk to the wider
community of your country?"
Base: Adults in five EU countries and the U.S. familiar with private equity
|
|
Great Britain |
France |
Italy |
Spain |
Germany |
United States |
|
% |
% |
% |
% |
% |
% |
|
Unweighted Base |
105 |
205 |
204 |
164 |
116 |
98 |
|
|
|
|
|
|
|
|
|
Presents no risk to the wider community |
18 |
5 |
12 |
9 |
8 |
16 |
|
Presents a small risk to the wider community |
26 |
16 |
23 |
18 |
29 |
29 |
|
Presents a moderate risk to the wider community |
29 |
40 |
32 |
57 |
32 |
27 |
|
Presents a major risk to the wider community |
21 |
26 |
25 |
11 |
25 |
15 |
|
Not Sure |
7 |
13 |
9 |
5 |
6 |
14 |
Note: Percentages may not add up exactly to 100% due to rounding.
TABLE 9
OWNERSHIP OF A PENSION
Q1640_1 "Do you have a pension?"
Base: Adults in five EU countries and the U.S. familiar with private equity
|
|
Great Britain |
France |
Italy |
Spain |
Germany |
United States |
|
% |
% |
% |
% |
% |
% |
|
Unweighted Base |
105 |
205 |
204 |
164 |
116 |
98 |
|
|
|
|
|
|
|
|
|
Yes |
70 |
39 |
23 |
51 |
56 |
41 |
|
No |
26 |
57 |
68 |
45 |
40 |
57 |
|
Decline to answer |
3 |
4 |
9 |
4 |
4 |
2 |
Note: Percentages may not add up exactly to 100% due to rounding.
TABLE 10
KNOWLEDGE OF PENSION FUND INVESTMENTS IN PRIVATE EQUITY
Q1645_1 "Do you know if your pension fund invests in
private equity?"
Base: Adults in five EU countries and the U.S. familiar with private equity
who have a pension
|
|
Great Britain |
France |
Italy |
Spain |
Germany |
United States |
|
% |
% |
% |
% |
% |
% |
|
Unweighted Base |
75 |
87 |
58 |
89 |
66 |
45 |
|
|
|
|
|
|
|
|
|
Yes it does |
22 |
11 |
5 |
48 |
8 |
32 |
|
No it does not |
16 |
42 |
46 |
27 |
52 |
32 |
|
Not sure |
62 |
46 |
49 |
25 |
41 |
36 |
Note: Percentages may not add up exactly to 100% due to rounding.
Methodology
This FT/Harris Poll was conducted online by Harris Interactive among a
total of 6,587 adults (aged 16 and over) within France, Germany, Great Britain,
Spain, the United States, and adults (aged 18 and over) in Italy between 28th
March and 12th April 2007. Figures for age, sex, education, region
and Internet usage were weighted where necessary to bring them into line with
their actual proportions in the population. Propensity score weighting was used
to adjust for respondents’ propensity to be online. Both unweighted and
weighted bases are shown, and the results/percentages represented are weighted.
Unweighted bases for the survey are: Total 6,587; France 1,114; Germany
1,123; Great Britain 1,146; Italy 1,068, Spain 1,075 and the United States
(1,061).
Weighted bases for the survey are: Total 6,548; France 1,110; Germany
1,094; Great Britain 1,155; Italy 1,068, Spain 1,061 and the United States
1,060.
All surveys are subject to several sources of error. These include: sampling
error (because only a sample of a population is interviewed); measurement error
due to question wording and/or question order, deliberately or unintentionally
inaccurate responses, non-response (including refusals), interviewer effects
(when live interviewers are used) and weighting. With one exception (sampling
error) the magnitude of the errors that result cannot be estimated. There is,
therefore, no way to calculate a finite "margin of error" for any
survey and the use of these words should be avoided.
With pure probability samples, with 100 percent response rates, it is
possible to calculate the probability that the sampling error (but not other
sources of error) is not greater than some number. With a pure probability
sample of 6,587, one could say with a ninety-five percent probability that the
overall results would have a sampling error of +/-1.5 percentage points. For
individual countries, sampling error would be +/-3.5 percentage points. However
that does not take other sources of error into account. This online survey is
not based on a probability sample and therefore no theoretical sampling error
can be calculated.
About Harris Interactive
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Contact:
Nancy Wong
585-214-7316
nwong@harrisinteractive.com
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